Missile Baits Collaborates with Roboworm to Make Magic Worm

UPDATE: Initial shipment should go to dealers approximately June 22-24. 

Salem, Va. – May 11, 2022 –Missile Baits is collaborating with Roboworm to make the all-new Magic Worm. Continuing their Made in the USA tradition, Missile Baits is having Roboworm manufacture their new, all-purpose, finesse, hand poured soft plastic bait called the Magic Worm. It is a 6” straight worm with proportions that make the Magic Worm easy to rig in most of the popular finesse techniques including drop shot, Neko rig, Texas rig, shaky head, and wacky rig.

“The Magic Worm is something I have been needing in my arsenal for years. After talking with Roboworm and figuring out they can make baits for us, I immediately knew what I wanted to design. I have already caught a bunch of bass on them including some big ones with the original mold and color samples. It played a big role in my BASS win on the St. John’s River this year and really is an amazing little bait,” says John Crews, BASS pro angler and Missile Baits owner.

The Magic Worm will come in 12 totally unique colors that only Roboworm can pour. Some of the expected top colors include Green Pumpkin Money, Junebug Dream, Missile Morning, and John’s Juice. Each bag will be loaded with 14 worms for a suggested retail price of $10.99. First production run is expected in late May or early June.

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MISSILE BAITS is a small company dedicated to creating SERIOUS soft plastic baits to help anglers catch more fish. The designs are straight off the top-level professional bass tour. Based in Salem, Virginia, MISSILE BAITS works relentlessly to make the best baits, show their customers how to use them, and stay on the cutting edge of bass fishing. Founded in January 2012, new products and videos will continue to be launched. Go to Missile Baits Youtube Page  for videos, tips, forums, and more.

Contact: John Crews at

PO Box 1045

Salem, VA   24153

Phone: (855) HOOKSET (855-466-5738)